Auditor General's Findings
The Jamaica Tourist Board (JTB) did not have a structured mechanism to assess the economy and efficiency of its marketing activities. We were not satisfied that JTB had assured itself that value was obtained for J$4.07 billion paid to marketing and public relation service providers to promote the country as a tourist destination over the period 2012-2015. JTB engaged one agency to provide global advertising services and two others to provide public relations and marketing services for the Americas, Europe and the United Kingdom.
JTB did not require all agencies to submit annual plans. This lack of standardization compromised JTB’s ability to examine and influence the marketing strategy of these agencies in a structured manner.
Permanent Secretary (current): Jennifer Griffith
Breach Category: Governance
Permanent Secretary (at breach):
Breach Type: Inadequate Corporate and Operational Planning