The Jamaica Tourist Board (JTB) is a Jamaican statutory body established in 1955 under the Tourist Board Act and operates as the public body of the Ministry of Tourism. One of the region’s oldest destination marketing organisations, the JTB is mandated to promote Jamaica as a premier tourist destination worldwide, create local and international marketing and public relations campaigns, collect and maintain visitor data and expenditure statistics to capitalizing on opportunities, in order to increase visitor arrivals and expenditure, track regional and international industry performance, and support the Ministry in fostering public understanding of the tourism industry.

The JTB carries out its functions through offices in Kingston, Montego Bay, Miami, Toronto, London, and Berlin.

For the 2026/27 financial year, the Government of Jamaica is estimated to spend 2.38 billion to support the operational cost of the JTB.